Cadbury Faces Rhetoric Shift After Accepting Kraft Bid (Wall Street Journal- January 19, 2010) Mr. Carr, who counts "The Art of War" among his favorite business books, personally penned many of Cadbury's tough public statements in the takeover battle. Along with the task of integrating the two companies, Kraft and Cadbury now must find a way to climb down from the belligerent tone between them.
"The Art of War" Should Be Used to Promote Lasting Peace, Development: Official (CRI English - November 3, 2009) China's top political advisor Jia Qinglin on Monday called for a thorough grasp of the essence of "The Art of War" -- an ancient Chinese book on military strategy, to promote lasting peace and common prosperity in the world.
The people’s choice (Malaysia Star - October 18, 2009) And this isn’t Utar’s only unique feature. A compulsory subject has been introduced recently and all Utar undergraduates must study Sun Tzu’s Art of War in Doing Business.“We want to produce well-rounded students who don’t just excel academically,” continues Prof Chuah. “We want them to be entrepreneurial in nature and embrace the idea of lifelong learning.”
Skelton’s recommended military reading (Navy Times - July 31, 2009) The 2009 reading list, which he has been passing out to colleagues in Congress and to military officers who show an interest, is intended to be read in addition to a 50-book list he recommended in 2003, Skelton said. “There are some essential books on the first list,” he said — like the U.S. Constitution, Carl von Clausewitz’s book “On War” and Sun Tzu’s “The Art of War.”
How the east was won (The Australian - July 22, 2009) In Japan, where the film has broken box-office records, that decision was decisive. "They love the female characters," [John] Woo says. He also felt the film's massive, strategic battle scenes would now work with Western audiences because "I know a lot of people have read (Sun Tzu's treatise) The Art of War!"
Fire Commentary: The Fire Service Warrior (Fire Engineering - July 11, 2009) The world of the fireman has many factors that will effect his survival. One of our primary concerns must be the building in which we are fighting fire: its construction, general state of repair, and the contents inside. In the classic text The Art of War, Sun Tzu, a warrior philosopher who lived more than 2,000 years ago in China, tells us: "Therefore those who do not know the plans of competitors cannot prepare alliances. Those who do not know the lay of the land cannot maneuver their forces."
Megadeth Reveal New Album Title (Ultimate Guitar - June 23, 2009) There are also songs like '1320', a song about nitro fuel funny cars (something I enjoy), 'How The Story Ends' and 'This Day We Fight', both inspired by warrior creed from the great Sun Tzu with the use of drums and flags in ancient war, and an impassioned plea from Aragorn to his loyal fighters in 'Lord of the Rings' trilogy, respectively.
Larry Cretul, Florida's new House speaker, rises out of obscurity (Orlando Sentinel - February 8, 2009) Legislators don't expect Cretul to give fiery speeches or push a heavily ideological agenda. "He's just an extremely thoughtful person," said veteran lobbyist Ron Book. Cretul said last week he'd spent the weekend reading favorite passages from books like former Georgia U.S. Sen. Zell Miller's Corps Values: Everything You Need to Know I Learned In the Marines and Sun Tzu's The Art Of War. He made clear he didn't feel he was entering the job indebted to anyone.
A Spy’s lament: Former R&AW chief Vikram Sood on what ails Indian Intelligence (Sify News - February 7, 2009) It is possible that had the state paid any attention to Sun Tzu’s principles, our systems might have been better equipped to handle events that led to and occurred on 26/11. In India we have violated all these principles, more or less consistently but especially in these last few years, since after the time of Rajiv Gandhi. In the aftermath of the Mumbai massacres, and even before that, throughout 2008 questions about intelligence failures have been raised after each major terrorist act.
Theories on the winner? Talk to coach Sun Tzu (The Desert Sun - January 31, 2009) It might be unfair to compare the Super Bowl to military strategies and tactics, but the lessons learned from great minds such as Sun Tzu are never wasted when understood and applied.
Change the ground rules (Milwaukee Small Business Times - January 23, 2009) Here’s a superb illustration of a change-the-ground-rules strategy from the world of management consulting. Several years ago, the then consulting firm Coopers & Lybrand placed a series of print ads that showed a large picture of an ancient Chinese sword. The ad’s caption read, “Does your consultant quote ‘The Art of War’ but shy away from battle?” (“The Art of War” is a popular ancient book about warfare that is commonly referenced, even today, in business settings).
Penn v GSP breakdown (The Sun - January 22, 2009) The two men could not be more different. St Pierre quotes Sun Tzu's 'Art of War' and seems happiest with an understated self-belief, while Penn has given the media all they could ask for and more by serving up the 'I'm going to kill you' pre-fight rhetoric. [Update: St. Pierre won the bout on January 31, 2009.]
New champ Frank Mir: misinformation an effective strategy (MMA Junkie - January 1, 2009) Mir, no stranger to Sun Tzu's definitive military-strategy classic The Art of War, discussed the pre-fight strategy and the importance of misinformation this week.
Where Policy Makers Are Born (Wall Street Journal - December 20, 2008) Mr. Hertog was present as an enthusiastic admirer of Yale's Brady-Johnson Program in Grand Strategy, the conference's host. The yearlong course -- which is capped at 24 students a year -- combines rigorous study of classical texts by Thucydides, Sun Tzu, Machiavelli and others with high-profile summer internships, intensive immersion in the craft of policy making and an elaborate crisis simulation exercise that tries to give students a sense of what it feels like to make political decisions in real-time.
No rest in Europe for tired Scolari (Electric New Paper - December 10, 2008) Wilkins is Chelsea through and through and would never have deliberately hurt his manager, which only makes his comments even more unfortunate. Scolari, famously, is a student of Sun Tzu and will know that revealing weaknesses to the enemy only invites attack.
The Obama Modernism Mode (The Atlantic - December 4, 2008) Sun-Tzu-t-ian? Gen. James Jones disagrees with Obama about a date-certain withdrawal from Iraq' Jones has the top foreign policy staff job in the land. Hillary Clinton and Barack Obama differed profoundly about the tone of diplomacy; she's now the nation's chief diplomat. George Bush's Defense Department represented Iraq; its chief is staying about. Potential enemies are kept closer than some allies.
